Just musing about how planes are often overbooked and the prices fluctuate wildly (and airlines doing their best to alienate customers, but that's a different topic

). My understanding is that some component of the problem is the fixed passenger capacity of the jets they own. That is, say, Southwest has only 737s, which can seat 137 people (according to wikipedia). Not every route every day is going to have exactly 137 people who want to fly.
So "wouldn't it be cool if" planes had modular seating sections that could quickly be inserted or taken out? Say, three rows of seats each (18 seats). Ideally time to unlatch, insert, and lock up would be, say, 10min. Got to be really simple. In a sense, the cockpit/tail/wings would be separate from the rest of the plane.
I know virtually nothing about aeronautics (as I'm sure shows

), so I realize that's a bit of an engineering challenge... but if you could figure it out, and test each combination (+1 section, +2, +3, ...), you'd have an amazingly flexible fleet of aircraft.